Case Study 1: Fiorella | An ecommerce for a trendy florist

My role:

Visual and lead UX designer.


  • User research
  • Wireframing
  • Prototyping
  • Visual Design

The product: 

We are designing an ecommerce for a trendy florist. Our target are decorators and people who want buy a present.

Project goal: 

Guarantee an easy and please experience to the clients.

Target audience:

People who want to buy bouquets.

Project duration:

6 months

Key challenges or constraints:


Choose on the catalogue.


Differences between delivered.


The ecommerce has to be simple and fast.

Research study details:


Initial design concepts:


User testing results:


1-Users want to login on person icon.

2-Users want less categories.

3-Users want images on the customization.


Prioritized Insights:


1-Login on home.

2-Login on menu


1-Less and more defined categories.

User testing results:

High-fidelity prototypes:

Accessibility considerations:

1To complete a task there is a gesture and a voice option too.

2Motion are short to not create confusion.

3Color contrast has been verified with different tools.



It is easy to select and buy a bouquet on webapp FiorElla.

What I learned:

 I learned to be more concise and the importance to research on the beginning during the low-fidelity phase.