Comunicadora Visual
Case Study 1: Fiorella | An ecommerce for a trendy florist
My role:
Visual and lead UX designer.
Responsibilities:
- User research
- Wireframing
- Prototyping
- Visual Design
The product:
We are designing an ecommerce for a trendy florist. Our target are decorators and people who want buy a present.
Project goal:
Guarantee an easy and please experience to the clients.
Target audience:
People who want to buy bouquets.
Project duration:
6 months
Key challenges or constraints:
1
Choose on the catalogue.
2
Differences between delivered.
3
The ecommerce has to be simple and fast.
Research study details:
Initial design concepts:
Wireframes:
User testing results:
INSIGHTS:
1-Users want to login on person icon.
2-Users want less categories.
3-Users want images on the customization.
Prioritized Insights:
P0:
1-Login on home.
2-Login on menu
P1:
1-Less and more defined categories.
User testing results:
High-fidelity prototypes:
Accessibility considerations:
1– To complete a task there is a gesture and a voice option too.
2– Motion are short to not create confusion.
3– Color contrast has been verified with different tools.
Conclusion:
Impact:
It is easy to select and buy a bouquet on webapp FiorElla.
What I learned:
I learned to be more concise and the importance to research on the beginning during the low-fidelity phase.