Comunicadora Visual
Case Study 2: Vera | WebApp tourits
My role:
Visual and lead UX designer.
Responsibilities:
- User research
- Wireframing
- Prototyping
- Visual Design
The product:
We are designing a web corporative. Our target are inversors and entrepeneurs who want to live and work in Vera.
Project goal:
Guarantee an easy and please experience to the clients and knowledge about Vera.
Target audience:
Entrepeneurs and tourists.
Project duration:
6 months
Key challenges or constraints:
1
Choose on the web to find answers
2
Differences between live and work there.
3
The information has to be simple and fast.
Research study details:
Initial design concepts:
Wireframes:
User testing results:
INSIGHTS:
1-Users want to find contact easily.
2-Users want categories for groups.
3-Users want images on every page.
4-Users prefer to have a buttom to phone on the call to action.
5-Users preferes video to text.
Prioritized Insights:
P0:
1-Contact buttom.
2-Categorized video.
P1:
1-More defined categories.
User testing results:
High-fidelity prototypes:
Accessibility considerations:
1– To complete a task there is a gesture and a voice option too.
2– Motion are short to not create confusion.
3– Color contrast has been verified with different tools.
Conclusion:
Impact:
It is easy to select and read information on any page.
What I learned:
I learned to be more concise and the importance to research on the beginning during the low-fidelity phase.